Conferința Regionala „Intellectual Property in the Digital Economy for Small and Medium-sized Enterprises” (Proprietatea Intelectuală în Economia Digitală pentru Întreprinderile Mici și Mijlocii), Intellectual Property (IP) in the Digital Economy for Small and Medium-sized Enterprise (SMEs), 21-22 septembrie 2017 – Revista Afaceri juridice europene
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Conferința Regionala „Intellectual Property in the Digital Economy for Small and Medium-sized Enterprises” (Proprietatea Intelectuală în Economia Digitală pentru Întreprinderile Mici și Mijlocii), Intellectual Property (IP) in the Digital Economy for Small and Medium-sized Enterprise (SMEs), 21-22 septembrie 2017

Intellectual Property (IP) in the Digital Economy for Small and Medium-sized Enterprise (SMEs)

organized by

the World Intellectual Property Organization (WIPO)

in cooperation with

the Romanian Copyright Office (ORDA)

the Romanian Patent Office (OSIM),


the Romanian American University in Bucharest


Bucharest, September 21 and 22, 2017



prepared by the International Bureau of WIPO

Thursday, September 21, 2017

9.00 – 9.30          Opening Ceremony

Welcome addresses by:

Mr. Doru-Adrian Paunescu, Director General of the Romanian Copyright Office (ORDA), Bucharest

Ms. Tatiana Radu, Director of Technical Support and Information Department, the Romanian Patent Office (OSIM), Bucharest

Prof. Univ. Dr. Ovidiu Folcut, Rector, Romanian-American University, Bucharest

Ms. Silvija Trpkovska, Senior Program Officer, SMEs and Entrepreneurship Support Division, World Intellectual Property Organization (WIPO), Geneva

Moderator: Ms. Silvija Trpkovska


09.30 – 09.50      Overview of Copyright and Related Rights in Romania and their Role in the Digital Era

 Speaker:              Mrs. Irina Lucan-Arjoca, Deputy Director General,

the Romanian Copyright Office (ORDA)

9.50 – 10.40      The Digital Economy – A Concept and Strategy for the Future

Speaker:              Mr. Dean Marks, former Executive Vice President,

Motion Picture Association of America,

United States of America

Speaker:              Mr. Matthew Neco, Professor of IP Licensing   Law   at   Pepperdine   University   School   of   Law, United States of America

10.40 – 10.55      Coffee Break

10.55 – 11.15      Intellectual Property and Advertising  

 Speaker:              Ms. Constanta Moisescu, Judge Specialized in IP Rights, The Bucharest Tribunal

11.15 – 11.35      Activities of the European Observatory on Counterfeit and Piracy

Speaker:              Ms. Monica Pop, Prosecutor, Representative of Romania at the European Observatory

 11.35 – 12.05      Internet – Digital advertising, image rights and rights of others; Use of image, voice and video advertising; Use of third-party brands on social networks. Parody and free speech. Rights of minors

Speaker:              Dr. Andres Guadamuz

Senior Lecturer in Intellectual Property Law

University of Sussex, United Kingdom

12.05 – 12.30      Questions & Answers session

 12.30 – 13.50      Lunch Break

Moderator:         Mrs. Irina Lucan-Arjoca

 13.50 – 14.15      Role and Importance of Intellectual Property for SMEs in the Digital Economy/Era

 Speaker:              Ms. Silvija Trpkovska

14.15 – 14.45      EU Copyright Directive: How the Value Gap affects the creative industry in Europe

Speaker:     Mr. Ludovico Benvenuti, Director of the European Office, International Federation of Phonographic Industry (IFPI)

14.45 – 15.10  Coffee Break

15.10 – 15.30 Cybersecurity risks and other threats associated to unlicensed software

Speaker:                Ms. Magda Popescu, Lawyer, BSA/The Software Alliance

15.30 – 15.50      The audiovisual productions in digital environment

Speakers:            Mr. Laurentiu Oprea, Head of Copyright Department, the Romanian National Television (TVR)

Mr. Ion Ionescu, Vice-president, UPFAR-PSPCT

15.50 – 16.10      Controversial Aspects regarding Domestic Provisions in the field of Online Gambling

Speaker:              Prof. Marius Pantea, Phd, „A. I. Cuza” Police Academy, Bucharest

16.10 – 16.30  Fiscal Aspects in Intellectual Property

Speaker:              Prof. Univ. dr. Viorel Ros, Director of the Doctoral School of Nicolae Titulescu University, Bucharest

16.30 – 16.50      Provocations for music industry within the new context of digital world

Speaker:    Mrs. Adina-Mihaela Scriosteanu, Music Industry Association of Romania (AIMR)

16.50 – 17.10      Cybersquatting – domain names vs. trademarks

Speakers:   Mr. Cristian Guia, partener & Ms. Cristina Rosca, Junior Associate, Eversheds Lina&Guia SCA, Romania

17.10 – 17.30      Questions & Answers session


Friday, September 22, 2017

Moderator: Dr. Mihai Olariu, the Romanian-American University in Bucharest

09.30 – 10.00      Copyright management on YouTube

Speaker:              Mr. Marcin Olender, Google

10.00 – 10.30      Designing Effective Intellectual Property Management Strategy for a Digital Business (Copyright, Digital Rights Management)

Speaker:              Mr. Dean Marks

10.30 – 10.50      The Hidden Value of Industrial Property

Speaker:    Ms. Tatiana Radu

10.50 – 11.15      Software Patent Protection:  Patenting Traditional or Embedded Software and the Problem of Firmware.

Speaker:              Dr. Andres Guadamuz

11.15 – 11.30      Coffee Break

11.30 – 11.50      A new copyright reform in sight- can we predict the impact for the small

Romanian digital businesses

Speaker:              Mr. Bogdan Manolea, Executive Director, The Association for Technology Information (ApTI)

11.50 – 12.10      General considerations on receiving a patent

Speaker:              Ms. Miruna Enescu, European Patent Attorney, ROMINVENT

12.10 – 12.30      Questions & Answers session

12.30 – 13.30      Lunch Break

Moderator:                  Mr. Tomasz Liharewski

13.30 – 14.00      Intellectual Property Issues in International Business

 Speaker:                 Mr. Tomasz Liharewski, Program Officer,

Department for Transition and Developed Countries,

WIPO, Geneva

14.00 – 14.40      Intellectual Property Enforcement in the Digital Environment:  Copyright, Trademark, Domain Names and Cybersquatting

Speaker:              Mr. Dean Marks

Speaker:              Mr. Matthew Neco

14.40 – 15.00      Artists in Digital Environment

Speaker:    Mr. Adrian Daminescu, Artist

15.00 – 15.20      Future of Brands. The extension of the regulations in the tobacco sector upon other industries

 Speakers:               Ms. Gilda Lazar, Director Corporate Affairs & Communications JTI Romania, Moldova & Bulgaria

15.20 – 15.40  Coffee Break

15.40 – 16.00      Extreme Light Infrastructure – Nuclear Physics (ELI-NP) – Legal and Institutional Framework

Speaker:    Ms. Raluca Stoicea, Head of Legal and Human Resources Department, ELI-NP

16.00 – 16.20      Online Press – Quality vs. Quantity

Speaker:     Mr. Virgil Munteanu, Executive Director, Evenimentul Zilei

16.20 – 16.50      Case Studies:  Effective Management of IP Assets

 Speakers:               Representatives of all participant countries

16.50 – 17.10      Summing-up and Closing Ceremony

[End of document]


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